Consultant of energy company approached Inkling looking for ways to improve certain forecasting processes, bring awareness to performance metrics and competitor activity, and introduce a "fun" activity internally that would increase collaboration and discussion about the business. An initial pilot was run of 20-30 people and soon after an additional 150 were invited to participate. The marketplace continues to grow organically with over 1,500 registered participants. The majority of questions are being contributed by traders themselves.
Participants
Internal employees, global participation, multiple business units
Primary Use
Measuring risk of supply chain interruptions
Forecasting cost of raw materials
Competitive intelligence
Program management metrics
Internal financial performance metrics
Sample Questions
What year will X business unit achieve $1B in revenue?
Will performance metric X be higher than competitor's performance metric X in Q4?
Given the natural disaster, when will offshore drilling activities on rig X be above 80% capacity again?
What will net hydrocarbon pay thickness be at X site?
Problems Solved
Forecast ROI of future development sites
Able to proactively address risk factors based on signals from markets.
Apples to apples comparisons of market performance of competitors contributes to strategic decision making.
