Inkling first began working with the company's IT Department to help filter new ideas. Ideas were initially created in a discussion forum then moved to Inkling once they were fully "baked." In the marketplace employees would trade on metrics related to the future success of the idea. Client ran the marketplace as a competition every 3 months. Currently use of the marketplace has expanded to other parts of the organization where questions are being asked about sales metrics.
Participants
Internal employees from IT department, sales & marketing
Primary Use
Filter new ideas to see which employees thought would have most business success
Forecast sales metrics of products and services
Predict uptake of new services in various geographic locations
Sample Questions
Will new idea X achieve a score of at least Y in the cost/benefit analysis?
How many customers will use new technology X on our ATM's by Y date?
How many of X product will we sell?
Problems Solved
Introduced a credible process for filtering new ideas and involved broader range of people
Several ideas that were heavily traded have become products or service offering enhancements
Used forecasted uptake of new products and services to drive marketing and personnel decisions
